Advertising

A common stereotype that goes hand in hand with the dumb blonde stereotype is the over sexualized stereotype of blonde women. The commercial to the left is for a burger restaurant called Nando's. The commercial shows a blonde women whose breasts are so large that they block the view of part of her plate. She appears to be too stupid to realize this and the women who points it out to her is a brunette. The catch phrase "sex sells" fits perfectly with this commercial because the women's breasts are the main focus.





Similarly, in the car commercial to the left the blonde women is shown attempting to order food in a library. When she is informed she is in a library she re-orders but in a quieter voice. The purpose of this commercial is to attract a male's attention with an attractive blonde and a funny commercial.







The image to the right is one of the labels for a beer called Platinum Blonde. They capitalize on the dumb blonde stereotype by putting the label on upside down. This emphasizes the "dumb" part of the dumb blonde stereotype.




My next blog post will discuss dumb blonde stereotypes in movies.